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ChristianKl comments on Open thread, Jul. 18 - Jul. 24, 2016 - Less Wrong Discussion
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But isn't the fatal accident per mile is better predictive measure?
It might be or it might not be because observational studies don't tend to be good at analysing causation.
In general marketing executives don't focus on using metrics that are good predictive measures. They also don't want to advertise less fatalities but more safety.