If I had to summarize it quickly, I'd say this is an article about how boring / generic things are seen as more legitimate, especially if large groups of people do them. For example, if you spend every waking moment working on some futuristic technology, people will see you very differently if you're doing it in your garage (alone), working for a small startup (small group, presumably all working on similar projects), or working for IBM (large group, doing unrelated work). Also, we don't like to talk about people's opinions, and we'd rather talk about the "opinions" of organizations like political parties.

I thought it was interesting, but I can't help feeling like it would have been a much better article without a Ra metaphor. It seemed like a huge stretch and a significant portion of the article was trying (and in my opinion, failing) to justify the metaphor.