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This is factually incorrect (and that's even without touching Twitter and such).
Oh, all right. You don't like the word. How did you describe their activity? "...not a way of teaching general-purpose reasoning skills that would enable people to identify misinformation of all kinds but a way of conveying factual information that makes people less likely to be deceived by particular instances of misinformation."
Here: brainwashing. Do you like this word better?
Oh, one other thing. I've got no problems with the word. What I don't like is its abuse to describe situations in which the totality of the resemblance to the fiction from which the term derives is this: Some people think a particular thing is true and well supported by evidence, and therefore think it would be better for others to believe it too.
If you think that is what makes the stuff about "crimethink" in 1984 bad, then maybe you need to read it again.