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Let's make predictions about what kind of bad incentives will this create. ;)
My guess: If scientics can choose who receives what fraction, they will donate 99% to their friends (who in return will donate 99% to them). If instead it depends on the number of cited works, or something like that, scientists will try to publish research in as many small articles as possible, hoping that multiple articles will be cited instead of one. (But they already do this, don't they?) If multiple articles from the same author count as one, scientists will trade parts of their research with other scientists, like: "I will let you publish the second half of my article, if you let me publish the second half of your article" (hoping that both parts get cited).