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The analogy between the market and PageRank is this:
PageRank cannot directly give a high rank to useful pages, because there is no known algorithm for that. So it uses a recursive structure to approximate this.
The market cannot directly give value to providers of value, because there is no known algorithm for that. So it uses a recursive structure to approximate this.
And it does approximate it; if you think it does not, you can certainly propose a better algorithm.
Of course, people would be happy to have value even if they don't provide any value, and disappointed not to have it. And likewise, the unlucky people who do provide value but which the algorithm misses, are especially unhappy, like the low ranked but useful websites.
If your position is, "Let's not provide value just to providers of value, but to everyone!" then you can certainly propose a means to bring that about.
For me morality is mostly about maximizing average or total utility, not giving value to providers of value recursively.