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Artistic pursuits involve a synthesis of physical and social cognition. (This is essential to their nature and is what makes them special among human activities.) There is certainly a social aspect, but it's crucial that that isn't all there is. That there is also a physical aspect is also pretty obvious, if you consider what is involved in playing an instrument, for example -- but importantly, it goes beyond that, to encompass the ways one thinks about something like music (in terms of motion, as well as ideas like connectedness, and so on).
Generally speaking, whenever we think of something as being "technical", we're talking about the involvement of physical cognition. Art is social, yes, but it is also highly technical.
Many people, unfortunately, underappreciate the physical, or technical, side of artistic thought. This is what I was warning against in my comments on Otium.
This is actually not really true, but it's understandable that you might perceive it that way. Even so, the time and effort are part of the point: anything fulfilling this role has to involve extensive amounts of interaction with the objects or processes in question.
For certain arts -- e.g. music -- this is true (in the sense in which I understand "physical cognition" -- the body is intimately involved). But a counter-example would be something like digital art where your tools are on Photoshop palettes. The physical skill involved is moving a mouse and I don't think this qualifies. And yet, digital art is highly "technical".