http://www.youtube.com/watch?v=MyRPL-QoZG8

Official description:

Identifying effective obesity treatment is both a clinical challenge and a public health priority. Can monetary incentives stimulate weight loss? Leslie John presents a study that examines different economic incentives for weight loss during a 16 week intervention.

Leslie John presented at the "The Science of Getting People to Do Good" research briefing at the Stanford Graduate School of Business, co-sponsored by the Center for Social Innovation.

Related Links:
http://csi.gsb.stanford.edu/special-event-science-getting-people-do-good

http://drfd.hbs.edu/fit/public/facultyInfo.do?facInfo=ovr&facId=589473

Simply sharing this resource here as it could start interesting discussions on moral and rationality.