Tyler Cowen argues in a TED talk (~15 min) that stories pervade our mental lives. He thinks they are a major source of cognitive biases and, on the margin, we should be more suspicious of them - especially simple stories. Here's an interesting quote about the meta-level:
What story do you take away from Tyler Cowen? ...Another possibility is you might tell a story of rebirth. You might say, "I used to think too much in terms of stories, but then I heard Tyler Cowen, and now I think less in terms of stories". ...You could also tell a story of deep tragedy. "This guy Tyler Cowen came and he told us not to think in terms of stories, but all he could do was tell us stories about how other people think too much in terms of stories."
That's not 'good and evil', just 'desired and undesired' - much milder and broader concepts.
I call an action "good" when it is what you should do - i.e. it has normative force behind it. This includes all choices. So, yes, it is a broader concept than traditional 'goodness,' but thats fine.
I usually reserve "desired and undesired" to refer to the psychological impulses that we sometimes fight and sometimes go along with. I may desire that second piece of chocolate cake, but if I really think it through, I don't really want to eat it - I shouldn't eat it. The economist's utility function probably refers to desires since the goal is to model actual behavior, but the ethicist's utility function is built with a completely different goal in mind.