multifoliaterose comments on The Meaning of Life - LessWrong
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My guess would be that the situation is that the "self-help" genre has a really bad name among creative/intellectual/rational people because the quality of people who have written in it is so low, and that consequently creative/intellectual/rational people feel squeamish about even entertaining the thought of doing an analysis of the type you describe.
Basically, when problems are really obviously important, lots of low quality people get attracted to them, so that when high quality people work on them they're at risk of signaling that they're of low quality. When high quality people work on more arcane things that are of subtle importance there's not the issue of being confused with hoards of low quality people.
The dynamic described above has the very unfortunate consequence that many of the most important problems are simply not addressed.