This may be me trying to justify to myself the concept of "I" (oh how the mighty fall), but something struck me as a bit extreme:

When people ask questions like, "What does the patient think?" or "What do I, [name], think of this?" — I've always assumed that, that which is being questioned is the conscious mind. If a patient, for example, says, "I know that I don't have an arm, but I have a phantom limb. Part of my body still believes I have an arm." — Then "the patient" refers to that part of his brain that knows he doesn't have an arm, yeah?

I like the idea of comparing the "self" to a press secretary. Ideally, a press secretary is supposed to be honest. At LessWrong, people make conscious efforts to give the press secretary a few lessons in honesty. I can't dispute the fact that the mind is modular (I fully advocate it, even) , but I think the idea of one's self—while it should be open to reconstruction—is an important one.