The reason people aren't engaging in [SEO] is because it is the opposite of mundane. It is confusing, difficult, and requires previous skills.
Not really. The link-building tutorial page Louie links to at the Singularity Volunteers site contains several examples of link-building tasks that require little experience:
Comment on blogs and in forums. Although some blogs still utilize “nofollow” tags on outbound comment links, it is not a trend that I foresee continuing as long as comment spam protection keeps improving. Therefore, I recommend leaving high-quality insightful comments on other blogs, which will create a backlink and could entice blog owners to link back to your site in the future. Also, you have a far better chance of acquiring a back link if you’ve contributed something to someone else’s blog first.
[Submit] your website to various niche, local, and general directories...
The other pages linked at the bottom of that page provide lots of other examples.
Also, Louie is entirely right about this:
Mundane work is not trivial. For instance, I've watched lukeprog spend more of his days moving furniture at Singularity Institute in the past 6 months than anyone else in Berkeley... including dozens of volunteers and community members in the area all of whom could have have done it, none of whom considered trying. For most tasks, hours really are fungible... Nothing is harder for me to get done at Singularity Institute than work that "anybody could do".
I've spent enough time cleaning rooms and moving boxes and furniture and so on at Singularity Institute (including an entire day just last week) that I could have written and published 1-3 more papers by now if I hadn't done any of that.
And that, ladies and gentlemen, is what happens when people get the idea that mundane work is "trivial."
If you want to do mundane tasks for me so I can write more papers on Friendly AI like this one, please contact me: luke [at] singularity.org.
Props to John Maxwell for being the latest person to actually do something mundane and high value for me, freeing up my time so I can work on an intelligence explosion book chapter tonight.
See also: Challenging the Difficult and Tips and Tricks for Answering Hard Questions.
From Michael Nielsen's Reinventing Discovery:
This episode is a microcosm of how intellectual progress happens.
Humanity's intellectual history is not the story of a Few Great Men who had a burst of insight, cried "Eureka!" and jumped 10 paces ahead of everyone else. More often, an intellectual breakthrough is the story of dozens of people building on the ideas of others before them, making wrong turns, proposing and discarding ideas, combining insights from multiple subfields, slamming into brick walls and getting back up again. Very slowly, the space around the solution is crowded in by dozens of investigators until finally one of them hits the payload.
The problem you're trying to solve may look impossible. It may look like a wrong question, and you don't know what the right question to ask is. The problem may have stymied investigators for decades, or centuries.
If so, take heart: we've been in your situation many times before. Almost every problem we've ever solved was once phrased as a wrong question, and looked impossible. Remember the persistence required for science; what "thousands of disinterested moral lives of men lie buried in its mere foundations; what patience and postponement... are wrought into its very stones and mortar."
"Genius is 1 percent inspiration, 99 percent perspiration," said Thomas Edison, and he should've known: It took him hundreds of tweaks to get his incandescent light bulb to work well, and he was already building on the work of 22 earlier inventors of incandescent lights.
Pick any piece of progress you think of as a "sudden breakthrough," read a history book about just that one breakthrough, and you will find that the breakthrough was the result of messy progress like the Polymath Project, but slower: multiple investigators, wrong turns, ideas proposed and combined and discarded, the space around the final breakthrough slowly encroached upon from many angles.
Consider what I said earlier about the problem of Friendly AI:
So: Are you facing an impossible problem? Don't let that stop you, if the problem is important enough. Hack away at the edges. Look to similar problems in other fields for insight. Poke here and there and everywhere, and put extra pressure where the problem seems to give a little. Ask for help. Try different tools. Don't give up; keep hacking away at the edges.
One day you may hit the payload.