My guess is that thematic unity is important; it's good to have "insights into a wide variety of [business problems]", but you want those insights to seem to come from a unified source, so that the person ends up with some clear, vivid association with you ("Kaj: rational decision-making") instead of associating you with a random hodge-podge of key words.
Do you have friends who are in your target audience, so that you can give them two-sentence descriptions of each of your potential themes and see which ones they're excited about?
Do you know anyone who does business consulting for money, who you could ask questions of? I don't know how often people make money for lectures, vs. for the sort of "consulting" where they listen to folks' particular problems, and try to help them with them?
It sounds worth pursuing, anyhow -- the idea of "rationality business consulting" has been batted around for a while, and it would be great if someone actually tries it.
Good points, thanks. I believe I'll start with the "traditional" rationality stuff at first, since it's easier to give the impression of everything coming from a unified source that way. Also, I know it better than the other stuff.
I spoke to some friends who are familiar with this kind of thing, and one offered to give me feedback (both on the content, and for my presentation style) as well as possibly put me in contact with people who might be interested. I think I'll re-read What Intelligence Tests Miss as well as skim through a couple of other...
As I've been reading through various articles and their comments on Less Wrong, I've noticed a theme that has appeared repeatedly: a frustration that we are not seeing more practical benefits from studying rationality. For example, Eliezer writes in A Sense that More Is Possible,
Yvain writes in Extreme Rationality: It's Not That Great,
patrissimo wrote in a comment on another article,
These writers have also offered some suggestions for improving the situation. Eliezer writes,
patrissimo describes what he thinks an effective rationality practice would look like.
Dan Nuffer and I have decided that it's time to stop talking and start doing. We are in the very early stages of creating a business to help people improve their lives by training them in instrumental rationality. We've done some preliminary market research to get an idea of where the opportunities might lie. In fact, this venture got started when, on a whim, I ran a poll on ask500people.com asking,
I got 299 responses in total. These are the numbers that responded with "likely" or "very likely":
These numbers were much higher than I expected, especially the numbers from India, which still puzzle me. Googling around a bit, though, I found an instructor-led online decision-making course for $130, and a one-day decision-making workshop offered in the UK for £200 (over $350)... and the Google keyword tool returns a large number of search terms (800) related to "decision-making", many of them with a high number of monthly searches.
So it appears that there may be a market for training in effective decision-making -- something that could be the first step towards a more comprehensive training program in instrumental rationality. Some obvious market segments to consider are business decision makers, small business owners, and intelligent people of an analytical bent (e.g., the kind of people who find Less Wrong interesting). An important subset of this last group are INTJ personality types; I don't know if there is an effective way to find and market to specific Meyers-Briggs personality types, but I'm looking into it.
"Life coaching" is a proven business, and its growing popularity suggests the potential for a "decision coaching" service; in fact, helping people with big decisions is one of the things a life coach does. One life coach of 12 years described a typical client as age 35 to 55, who is "at a crossroads, must make a decision and is sick of choosing out of safety and fear." Life coaches working with individuals typically charge around $100 to $300 per hour. As far as I can tell, training in decision analysis / instrumental rationality is not commonly found among life coaches. Surely we can do better.
Can we do effective training online? patrissimo thinks that gathering in person is necessary, but I'm not so sure. His evidence is that "all the people who have replied to me so far saying they get useful rationality practice out of the LW community said the growth came through attending local meetups." To me this is weak evidence -- it seems to say more about the effectiveness of local meetups vs. just reading about rationality. In any event, it's worth testing whether online training can work, since
To conclude, one of the things an entrepreneur needs to do is "get out of the building" and talk to members of the target market. We're interested in hearing what you think. What ideas do you think would be most effective in training for instrumental rationality, and why? What would you personally want from a rationality training program? What kinds of products / services related to rationality training would you be interesting in buying?