Kaj_Sotala comments on What Is Signaling, Really? - LessWrong

74 Post author: Yvain 12 July 2012 05:43PM

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Comment author: Kaj_Sotala 11 July 2012 08:27:33AM 20 points [-]

A simple, interesting, complementary fact is that the cigarette manufacturers all saw profits skyrocket when laws started banning cigarette ads on TV. All of their products are largely interchangeable, so advertising doesn't tell you anything new about the product, it just builds brand loyalty. So it saves everyone costly signalling.

That's interesting. Do you have a cite?