listic comments on What Is Signaling, Really? - LessWrong

74 Post author: Yvain 12 July 2012 05:43PM

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Comment author: listic 13 July 2012 06:33:49PM *  0 points [-]

It's also extremely difficult for new cigarette manufacturers to break into the market.

I assume the existing cigarette manufacturers demand large profit margins for their products.

Why can't new cigarette manufacturers enter the market with cheap product and gain some brand loyalty just by being there? (they won't have to spend on costly advertising for that, since it is prohibited by law) Then they can raise prices or introduce premium versions of their product.

Comment author: VAuroch 23 May 2014 05:16:28PM 2 points [-]

Because they can't utilize economies of scale or amortize their fixed costs across as large a production run as the large established companies can. Unless the established companies are priced very far above their minimum marginal cost, the small company would be running at a significant loss to undercut them.