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Vaniver comments on Who Wants To Start An Important Startup? - LessWrong
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I'm not sure if this is implied by your bullet list, but security is going to be a challenge,and it's going to be worse if internet reputation becomes more valuable.
The marketplace doesn't say "oh, you have a forum account with eight thousand posts somewhere? Here's some money," it allows someone on the forum with eight thousand posts to lend money to someone on the forum with six thousand posts, because the two have some shared social capital.
It seems very similar to Virgin Money, but with the emphasis on internet social capital rather than meatspace social capital.