Persol comments on Who Wants To Start An Important Startup? - LessWrong
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Here's the actual PHP code, weighing in at 18Mb. It's probably the best way to get a feel for what it was, and it might help you decide what to do.
It includes:
* This version may not have the correct repetition calculation. Due to the inherent time factor, it was a hassle to test, so I didn't fix that part of the code until later. *
It was admittedly an ugly (but fast loading) site. After a few weeks of cheap banner ads and seeing the minimal reuse, I just set it to coast until the year ran out.
I did do some A/B testing with email notifications about a month in. It didn't have a measurable effect of return use.
Monetization was via banner ads. Via A/B testing, the best location for the ad was under the card's question. Once flipping the card, the ad was hidden. I also deactivated the ads for awhile too see if they were too intrusive; return visitors didn't improve.
I also incorporated graphics and audio, since the most successful SRS systems seem to revolve around vocabulary. I personally used it to help learn basic Mandarin for use with my in-laws... but it is a boring way of learning a language. While it is much more effective than Rosetta Stone, it is very difficult to stay engaged.
This is great - I'm going to take a look through the code and see if I can get it running on a test server.