they have a specific point to make, and they outline the reasoning and evidence that would lead one to conclude that the point is true .... It contains a bunch of interesting anecdotes, and it is great for creating discussion

I had the impression, reading the post, that this does have a specific point to make ("many of the problems of a male-dominated culture stem from availability biases and can be mitigated by providing information"). Rather than reason that it would be true, they're simply undertaking to carry it out.