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MTGandP comments on Why Eat Less Meat? - LessWrong
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I was going to ask what you thought about http://www.certifiedhumane.com/ but it is completely fucking useless: "The Animal Care Standards for Chickens Used in Broiler Production do not require that chickens have access to range." So nevermind.
So instead I'll ask why a meaningful set of standards doesn't exist. http://www.globalanimalpartnership.org/ Step 5, maybe? Their web site sucks, because it doesn't give me a searchable list of products, but maybe they just need some help.
Anyway, this seems like it would be a way more effective thing for EAA to do than just about anything else -- I bet lots more people would be willing to pay more for meat, than would be convinceable to eat less meat directly.
That sounds like it could be a good idea. One immediate problem I see with this is that most consumers wouldn't be able to distinguish EAA's label from the dozens of nearly-meaningless labels such as "Free Range", "Cage-Free", etc.
It would take a serious marketing campaign. But Givewell seems to be increasingly popular -- they would probably promote a well-designed program.