Fallacy names are great for chunking something already understood. The problem is that most people who appeal to them don't understand them, and therefore mis-use them. If they spoke in descriptive phrases rather than in jargon, there would be less of an illusion of transparency and people would be more likely to notice that there are discrepancies in usage.

For instance, most people don't understand that not all personal attacks are ad hominem fallacies. The quotation encourages that particular mistake, inadvertently. So it indirectly provides evidence for its own thesis.