SaidAchmiz comments on Rationalists Are Less Credulous But Better At Taking Ideas Seriously - LessWrong
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Well, look, of course I'd prefer to sell the customer something. If, knowing this, you take everything out of my mouth to be a lie, then you are not, in fact, being rational. The fact that I would specifically say "buy it elsewhere if you like!", and offer to set the backup system up for free, ought to tell you something.
The other part of this is that the place where I worked was a small, privately owned shop, many of whose customers were local, and which made a large chunk (perhaps the majority) of its revenue from service. (Profit margins on Apple machines are very slim.) It was to our great advantage not to lie to people in the interest of selling them one more widget. Doing so would have been massively self-defeating. As a consequence of all of this, our regular customers generally trusted us, and were quite right to do so.
Finally, even if the customer decided that the chance was too great that I was trying to sell them something, and opted not to buy anything on the spot, it is still ridiculously foolish not to follow up on the salesperson's suggestion that you do something to protect yourself from losing months or years of work. If that is even a slight possibility, you ought to investigate, get second and third opinions, get your backup solution as cheaply as you like, and then take me up on my offer to install it for free (or have a friend install it). To not back up at all, because clearly the salesperson is lying and the truth must surely be the diametrical opposite of what they said, is a ludicrously bad plan.
It tells customers something, but considering that these are plausible marketing techniques, it's not very strong evidence.
If you tell the customers that something is really important, that they should buy it, even if from somewhere else, this signals trustworthiness and consideration, but it's a cheap signal considering that if they decide, right in your store, to buy a product which your store offers, they probably will buy it from you unless they're being willfully perverse. Most of the work necessary to get them to buy the product from you is done in convincing them to buy it at all, and nearly all the rest is done by having them in your store when you do it.
Offering to provide services for free is also not very strong evidence, because in marketing, "free" is usually free*, a foot-in-the-door technique used to extract money from customers via some less obvious avenue. Indeed, the customers might very plausibly reason that if the service was so important that they would be foolish to do without it, you wouldn't be offering it for free.
Given that setting up backups on a Mac is so easy that, as I suggested in my quoted spiel, the customer could even do it themselves, this is not a very well-supported conclusion.
Well, duh. You "extract" money from customers by the fact of them liking you, trusting you, and getting all their service done at your shop, and buying future things they need from you, also.
I think you underestimate how doggedly many people hunt for deals. I don't even blame them; being a retail shop, my place of work sometimes couldn't compete with mail-order houses on prices.
You're right, though: if they decided then and there that they would buy the thing, the customers often in fact went ahead and bought it then and there.
But you might plausibly think "hmm, suspicious. I'll wait to buy this until I can do some research." Fine and well; that's exactly what I'd do. Do the research. Buy the thing online. But dismissing the entire notion, based on the idea that "bah, he was just trying to sell me something", is foolishness.
The customer is estimating the probability that the statement is a sales pitch. The fact that many people would hunt for deals affects the effectiveness of the sales pitch given that it is one, not the likelihood that the statement is a sales pitch in the first place. Those are two different things--it's entirely possible that the statement is probably a sales pitch, but the sales pitch only catches 20% of the customers.
Yes; that comment was a response to your scenario whereby someone has already decided to purchase the item. You asserted that said person would then surely purchase it in the store, at the moment of the decision to purchase. I claimed that some people are too keen on getting a good deal to do that, opting instead to wait and buy it mail-order or online.
This is unrelated to the probability of my statements being a sales pitch.
Thus, a person might think: "Hmm, is this merely a sales pitch? Perhaps; but even if it is, and it succeeds in convincing me to buy a backup device, I might well still not buy it here and now, because I really want a good deal." They might then conclude: "And so, given that the salesman knows this, and is nonetheless insistent that I should buy it — and is even encouraging me to buy it elsewhere if it'll get me to buy it at all — I should take his words seriously; at least, seriously enough to look into it further."