It is a truism in evolutionary biology that conditional responses require more genetic complexity than unconditional responses. To develop a fur coat in response to cold weather requires more genetic complexity than developing a fur coat whether or not there is cold weather, because in the former case you also have to develop cold-weather sensors and wire them up to the fur coat.
But this can lead to Lamarckian delusions: Look, I put the organism in a cold environment, and poof, it develops a fur coat! Genes? What genes? It's the cold that does it, obviously.
Similarly: You've seen apples, touched apples, picked them up and held them, bought them for money, cut them into slices, eaten the slices and tasted them. Your eyes can see the raw pixels of an apple, and your visual cortex process it into a 3D shape, recognized by your temporal lobe as an apple similar (despite differences of shape and color and angle of vision) to other apples in your experience. Your motor cortex and cerebellum can move your fingers to pick up the apple.
That is all the complex machinery your brain has for apples; and you can pull the lever on that complex machinery just by saying "apple" to a human, since you've both learned to associate the sound with all that complicated machinery.
But if that machinery isn't there - if you're writing "apple" inside a so-called AI's so-called knowledge base - then the text is just a lever, detached from the underlying machinery.