Related to: Babies and Bunnies: A Caution About Evo-Psych, Superstimuli and the Collapse of Western Civilization.

The main proximate cause of increase in human weight over the last few decades is over-eating - other factors like decreased energy need due to less active lifestyle seem at best secondary if relevant at all. The big question is what misregulates homeostatic system controlling food intake towards higher calorie consumption?

The most common accepted answer is some sort of superstimulus theory - modern food is so tasty people find it irresistible. This seems backwards to me in its basic assumption - almost any "traditional" food seems to taste better than almost any "modern" food.

It is as easy to construct the opposite theory of tastiness set point - tastiness is some estimate of nutritional value of food - more nutritious food should taste better than less nutritious food. So according to the theory - if you eat very tasty food, your appetite thinks it's highly nutritious, and demands less of it; and if you eat bland tasteless food - your appetite underestimates its nutritious content and demands too much of it.