Peak-End Rule

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The Peak-According to the peak-end rule states that, we judge our past experiences almost entirely on thehow they were at their peak of (positive(pleasant or negative) experienceunpleasant) and the end state of those experiences.how they ended. The rule states that we do not judge our experiences on the averagenet pleasantness of unpleasantness or total (positive or negative) experience. on how long the experience lasted.

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The Peak-end rule states that we judge our past experiences on the peak of (positive or negative) experience and the end state of those experiences. The rule states that we do not judge our experiences on the average or total (positive or negative) experience.