Perceptual control theory is T
Perceptual control theory (PCT) is a psychological theory of animal and human behavior. PCT postulates that an organism's behavior is a means of controlling its perceptions. The model is based on the principles of negative feedback [1]. It is to some extent an application of the ideas used in the engineering discipline of control theory to the modeling of the human mind and behavior.
It's unclear whether PCT is a valid theory that explains anything. The advocates of the theory on the blog were unable to make a clear case for it. For example, see these critical comments about the paper version of this technical report....