I think this is inevitable. If I want people to read something, I have to tell them that it is good. They can check for themselves if they like what they find and want to keep reading.
You need to give me a reason to trust you even for that one thing, or I will just go elsewhere. For example, when I was getting into anime I used Gwern's MAL for suggestions (among other sources) because his posting here and on gwern.net convinced me that he was intelligent and reasonably similar to myself. And that worked out well. But for some random guy, I'm not going to place much weight on what he thinks until I have a reason to.
Was it so off-putting that it made you avoid the site? If yes, then what do you suggest?
Well one thing that put me off a bit is that the Gwern essay you excerpted is actually one of his that I don't agree with - but that presumably wont' affect the average reader. Also all the "Linux is the most important thing ever <insert XKCD>" stuff comes across as very, for lack of a better term, neck-beardy. Which is an issue if you're going for a broad audience. Like, just having "Linux: Why it's so important" as a top-level heading alongside stuff like "Books" is a really terrible signal to send unless you only want to appeal to people who really like Richard Stallman.
14px is a pretty standard size I believe (LW uses 13), and the contrast is good.
I have to Ctrl-+ several times on LW to make it comfortable for me.
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Hey! I've read Number 005 before! That was a great post! Nice one ;)
I think that one is not Diego's. I was confused too, but the author's Wikipedia page shows no sign of them being the same person[1], and Diego said:
I agree it's a great post though!
[1] Also, not to be confused with David Wong the philosopher.