Interesting. This makes me less skeptical of Derren Brown's color illusion video (summary: a celebrity mentalist uses NLP techniques to convince a woman yellow is red, red is black etc.).
It's only a small step away from what complete amateurs can do in a room in a university. Human judgement is careful not to get caught up with the actual real world when there is social influence at stake!
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If this study occurred in the US then it isn't so improbable. In the 1920s the primary form of entertainment were black and white movies. This might have had enough influence that many of the people who would have had dreams in color had substantial parts of those dreams in "color" but the only relevant colors were black and white. (This notion is partially inspired by my own dreams- I dream in color, but occasionally cartoon characters show up, and when they do, they look like they would in the cartoon even as they interact with normal people, or something sort of like that. So it isn't implausible to me that something similar could happen with black and white characters.)
I believe the primary form of entertainment for the last million years has had plenty of color.