One option is simply to report it to the Federal Trade Commission for investigation, along with a negative publicity statement. That externalizes the cost.
If you would like assistance drafting the agreements, I am a lawyer and would be happy to help. I have deep knowledge about technology businesses, intellectual property licensing, and contracting, mid-level knowledge about data privacy, light knowledge about HIPAA, and no knowledge about medical testing or these types of protocols. I'm also more than fully employed, so you'd have the constraint of taking the time I could afford to donate.
Max L.
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I think I get your meaning. You mean that the webapp itself would carry out the testing protocol. I was thinking that it would be designed by the sponsor using standardized components. I think what you are saying is that it would be more rigid than that. This would allow much more certainty in the meaning of the result. Your example of "using X resulted in average weight loss of Y compared to a control group" would be a case that could be standardized, where "average weight loss" is a configurable data element.
Max L.
Yes. I think if we can manage it, requiring data-analysis to be pre-declared is just better. I don't think science as a whole can do this, because not all data is as cheap to produce as product testing data.
Now that I've heard your reply to question #8, I need to consider this again. Perhaps we could have some basic claims done by software, while allowing for additional claims such as "those over 50 show twice the results" to be verified by grad students. I will think about this.