More in the comics, I would say. In the films he only has one self-modification: the fusion device in his chest, and that is more of a medical device required to keep him alive than an actual transhumanist augmentation. In the comics, Stark has to continually modify his biology to keep up with the enhancements to his armor/fight more powerful villains.
Actually Captain America is perhaps a better example. He becomes a super soldier not by accident, but by volunteering for an experimental human-enhancement procedure.
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Saying the suit makes Stark a transhuman is like saying my car makes me a transhuman. One of the characters even flies away with one of Stark's suits in the second movie, so it isn't really a part of him in any sense. Yes Iron Man's technology progresses, but so does Batman's.
Ok, that might make Iron Man a better or more interesting character, but Tony Stark is not actually an augmented person in the movies. (Again, except for his fusion device thing, but that's the equivalent of a pacemaker, it restores normal mobility but doesn't augment his abilities).
How about a cyborg whose arm unscrews? Is he not augmented? Most of a cochlear implant can be removed. Nothing about trans-humanism says your augmentations have to be permanently attached to your body. You need only want to improve yourself and your abilities, which a robot suit of that caliber definitely accomplishes.
And, yes, obviously transhumanism is defined relative to historical context. If everyone's doing it, you don't need to have a word for it. That we have a word implies that transhumanists are looking ahead, and looking for things that not everyone has yet. So, no, your car doesn't make you a trans-humanist, but a robotic exoskeleton might be evidence of that philosophy.