LessWrong could grow a lot, but we're doing it wrong.
How do I know this? I got a copy of the website analytics. The bounce rate for LessWrong's home page is 60%! To be clear: Over half the people who visit LessWrong are going away without even clicking anything. Yet how many NEW visitors are there? Almost half of the visitors are new! Granted, new visitor statistics aren't perfect, but that's a LOT of people. Simple math should tell us this: If we got the bounce rate down around 30% (a reasonable rate for a good site) by making sure every visitor sees something awesome immediately, AND make sure that each visitor can quickly gauge how much they're going to relate to the community (assuming the new users are the right target audience), it would theoretically double the rate of growth, or more. There's a multiplier effect if the bounce rate is improved: you get better placement in search engines. Search engines get more users if they feel that the engine finds interesting content, not just relevant content. It's been argued that it's possible that most of the bounces are returning visitors checking for new content. Well if half the visitors to the site each month are new, and we did a wonderful job of showing them that LessWrong is awesome, then the amount of returning visitors could double each month. We're getting a tiny, tiny fraction of that growth: http://www.sitemeter.com/?a=stats&s=s18lesswrong&r=36 Why did I write you guys so much in the home page rewrites thread? Because I am a web professional who works with web marketing professionals at my job and to me it was blatantly obvious that there's that much room for improvement in the growth of LessWrong. Doing changes like the ones I suggested wouldn't even take long. Because I like this site, and I knew it had potential to grow by leaps and bounds if somebody just paid a little bit of attention to real web marketing. Because I was confused when I first found this site - I had no idea what it's about, or why it's awesome. I closed the home

Ah! Good point! Karma for you! Now I will think about whether there is a way to figure out the truth despite this.
Ideas?