As a freshman in college, I feel I am 'supposed to like' beer and parties. I don't. I like Cuba Libres, and relaxing in the dorm with floor-mates, but that's beside the point. As an avid reader, I feel I am 'supposed to like' the accepted classics of literature (Mrs. Dalloway, Ulysses, etc.), but I don't. I generally consume pulp fantasy and thrillers, despite being perfectly capable of reading said classics. I liked the Great Gatsby, Les Miserables, and Dracula, but that's beside the point.
In my opinion, when you feel you're supposed to like something, it's because a group of people with whom you strongly identify (lovers of Beethoven's music) like that thing, and you've adopted that group as a sort of label for yourself. It's easier to say "I am an aficionado of classical music" than "I like classical music of many types, in particular Canons, I love Chopin's nocturnes, I appreciate..." and thus one gets the feeling of "My feelings should more closely tie in with those my label would indicate."
We sometimes see the same thing with political parties.
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I don't see how either or both options you've presented change the point in any way; if politicians claim to agree on X until you agree to vote for them, then turn out to revert to their personal preference once you've already voted for them, then while you may know they're mutable or a best-effort-compromise, you've still agreed with a politician and voted for them on the basis of X, which they now no longer hold.
That they are known to have mutable stances or be prone to hidden agendas only makes this tactic more visible, but also more popular, and by selection effects makes the more dangerous instances of this even more subtle and, well, dangerous.
I would argue that the chief difference between picking a politician to support and choosing answers based on one's personal views of morality is that the former is self-evidently mutable. If a survey-taker was informed beforehand that the survey-giver might or might not change his responses, it is highly doubtful the study in question would have these results.