Another caveat is surrogate behavior-- what's tested is which photographs women chose, not which men.
It's occurring to me that part of what annoys me about the "women prefer jerks" meme is the implication that women are distinctively irrational. There are men who chose women who mistreat them, sometimes one such woman after another, but I've never heard anyone say "men prefer bitches".
Just on the notion level, but I've wondered whether some women (especially young women) choose bad news men for the same reason that some men (especially young men) ride motorcycles-- risk and excitement. From what I've heard, one of the reasons women chose difficult men is the hope of being able to change them.
Another possibility is availability bias-- the stereotype is the woman who spends years complaining about the awful men in her life to a patient male friend who's wondering why she never chooses him. Women who are happy with their relationships aren't going to do as nearly as much complaining about them, and probably aren't going to be talking in comparable detail about how good the relationship is.
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In the period roughly from 2006 until 2009, there was a flourishing scene of a number of loosely connected contrarian blogs with excellent comment sections. This includes the early years of Roissy's blog. (Curiously, the golden age of Overcoming Bias also occurred within this time period, although I don't count it as a part of this scene.)
All of these blogs, however, have shut down or gone completely downhill since then (or, at best, become nearly abandoned), and I can't think of anything remotely comparable nowadays. I can also only speculate on what lucky confluence led to their brief flourishing and whether all such places on the internet are doomed to a fairly quick decay and disintegration. I can certainly think of some plausible reasons why this might be so.
As a contrasting data point, my contrarian group blog started during that time, and we are still going, with more readers than ever. Apparently there is a niche for people who are interested in mostly dry, slightly polemical, relatively rigorous discussion of gender politics.