For those of you who believe that women prefer jerks, what sort of behavior do you actually mean?
An accurate analysis of this issue would require unpacking the cluster of traits implied by the word "jerk," and then dividing them into several categories:
Traits that are indeed actively attractive to women, or some subset thereof.
Traits that are neutral per se, but have a positive correlation with others that are attractive, or negative correlation with others that are unattractive.
Traits that are unattractive, but easily overshadowed by other less obvious (or less mentionable) traits, which produces striking but misleading examples where it looks like the "jerk" traits are in fact the attractive ones.
This is further complicated by the fact that behaviors and attitudes seemingly identical to a side-observer (especially a male one) can in fact be perceived radically differently depending on subtle details, or even just on the context. This makes it easy to answer accurate observations with jeering and purported reductio ad absurdum in a rhetorically effective way.
What proportion of women are you talking about?
This question further complicates the issue. Different types of above listed traits can elicit different reactions from various categories of women. However, even just to outline these categories clearly and explicitly, one must trample on various sensibilities one is expected to respect in polite society nowadays.
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Another caveat is surrogate behavior-- what's tested is which photographs women chose, not which men.
It's occurring to me that part of what annoys me about the "women prefer jerks" meme is the implication that women are distinctively irrational. There are men who chose women who mistreat them, sometimes one such woman after another, but I've never heard anyone say "men prefer bitches".
Just on the notion level, but I've wondered whether some women (especially young women) choose bad news men for the same reason that some men (especially young men) ride motorcycles-- risk and excitement. From what I've heard, one of the reasons women chose difficult men is the hope of being able to change them.
Another possibility is availability bias-- the stereotype is the woman who spends years complaining about the awful men in her life to a patient male friend who's wondering why she never chooses him. Women who are happy with their relationships aren't going to do as nearly as much complaining about them, and probably aren't going to be talking in comparable detail about how good the relationship is.
I think the hypothesis would be that women choose men who are "jerks" partly because they are jerks, while men choose women who are "jerks" because they just don't care so much about personality traits, and/or despite those women being jerks.
Examining this hypothesis would require an operationalization of "jerk."