Looking "good" is still based on priors, which in anorexics, vegans, and ascetics usually involve perceptions of costs their brains subconsciously figure would be reduced if people ate less, ate less meat, or consumed less of everything.
Some vegans feel disgust when thinking of meat, even lab meat
"Disgust as embodied moral judgment"

Generally, all signaling is good from the perspective of the signaler's brain, which may be updated, like when Buddha left groups of ascetics to continue optimizing.

One reason for privileging the laws of physics is revealed to be the product of a confused metaphysical picture.

I have a fix for others' "confused metaphysical pictures." It's another (moving) picture: an updated, more complex, dynamic version of Powers of Ten (that includes info that came out of different humans and at least one non-human animal and a computer -- to convey perspectivism). But it's in my head and I don't have the skills to express it through multimedia production & distribution. Help?

Well, that's what they usually ends up asking eventually, but I don't like answering a different question than the one actually asked due to how many won't notice. It feels like dark arts.