The next sentence is
It's not like belief in UFOs killed your pet hamster when you were a kid or something and you've had a terrible hatred of it ever since.
Skeptics will tell you that yes, it did. Belief that the Sun needs human sacrifices to rise in the morning killed their beloved big brother, and they've had a terrible hatred of it ever since. And they must slay all of its allies, everything that keeps people from noticing that Newton's laws have murder-free sunrise covered. Even belief in the Easter bunny, because the mistakes you make to believe in it are the same. That seems like a pretty good reason to be concerned with it.
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Is it even hard? JFDI, or as we might say here, shut up and do the impossible. Is "efficient" a tendentious word? Taboo it. Is discussion being confused by mixing normative and positive concepts? DDTT.
The quote smells like rationalising to me.
Yglesias seems to be committing an error here by confusing technical jargon with common English. Efficient has a very specific meaning in economics (well, two specific meanings, depending on what kind market you're talking about). The word efficient is not meant to refer to universal goodness and it's a mistake to treat it as if it were.