I'm surprised by the lack of research on organic foods and health, and it seems like it wouldn't be too hard for a talented researcher to compare the health and mortality of people who consume organic vs. inorganic diets, after controlling for differences between the two groups, such total nutrient consumption, exercise, premorbid conditions prior to organic consumption, etc. Modified food may or may not have adverse effects beyond different nutrient contents (which so far is debatable), but I'm surprised at the amount of people who have jumped on this bandwagon with scant supporting evidence.
There is also the possibility that people will eat worse when consuming organic. I suspect that an inorganic diet composed of fish, fruits and vegetables, legumes, lean dairy, and nuts will be far healthier than an organic diet composed of fried chips, fatty artisan cheeses, chocolate bars, and low fiber carbs. Go to Trader Joe's or Whole Foods and watch how many carts are filled with the things you shouldn't eat. In fact, it seems the all-natural industry follows #1 (as far as they can) and #2 quite well, and if organic retailers are a proxy, they are about as good at ignoring #3 as the rest of the industry.
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From what I gather, most people don't respond to rational ideas and actions, just ideas and actions they believe will benefit themselves or their group. This is how bad ideas continue to flourish (Bigger Church = Pleasing the Lord = Better chance of an afterlife). In addition, people do respond to ideas they believe are moral, but what most people define as "good" or "bad" actions, moral or immoral, tend to be what people believe will benefit them or the group they relate to (family, community, country, etc.) As a rule of thumb, to most people, actions that benefit society = moral, actions that hurt society = immoral.
Even morals that everyone can agree on, such as killing, are thrown out the window when it comes to those outside the group. Historically, people have been quite cruel to out-groups (war) and those within the group they feel aren't benefiting their "team"(poor treatment of homeless, civil wars, etc.), whether real or imagined. Notice the difference between what people believe vs. what may actually help the them.
Knowing this about human nature, the question is do most people want the world to be saved? If the answer is yes, and the above behaviors are the result of primitive fear mechanism towards outsiders, then in order for ideas to gain traction, you have to convince people to realize the potential benefit, and believe that the world can change. If the answer is no, then it is best to attach yourself to like-minded people.