Sublinear pricing.
Many products are being sold that have substantial total production costs but very small marginal production costs, e.g. virtually all forms of digital entertainment, software, books (especially digital ones) etc.
Sellers of these products could set the product price such that the price for the (n+1)th instance of the product sold is cheaper than the price for the (n)th instance of the product sold.
They could choose a convergent series such that the total gains converge as the number of products sold grows large (e.g. price for nth item = exp(-n) + marginal costs )
They could choose a divergent series such that the total gains diverge (sublinearly) as the number of products sold grows large (e.g. price for nth item = 1/n + marginal costs )
Certainly, this reduces the total gains, but any seller who does it would outcompete sellers who don't. And yet, it doesn't seem to exist.
True, many sellers do reduce prices after a certain amount of time has passed, and the product is no longer as new or as popular as it once was, but that is a function of time passed, not of items sold.
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Why on earth is Prof McGonagall announcing in public that a bunch of children's parents are dead and were evil? That seems a really, really terrible way to break the news to them.
I'd expect at the very least she'd tell them privately in advance, and probably wouldn't say it in public at all, except in very general terms.