Are you sure that "anti placebo effect" is a good name though? The placebo effect refers exclusively to medical treatment if I'm not entirely mistaken, and this seems to have much broader implications in basically any sort of training. It's still basically the same effect if someone refuses to notice the progress they made with say tutoring, but it has nothing to do with medicine or treatment.
Seems a bit misleading.
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From The Matrix Original Script (the wording is slightly different in the movie).
As a side note, never take pills from strange people in empty werehouses who found you on the internet.