What exactly is that 70% supposed to quantify? Is the claim that, if I wake up tomorrow and no longer find my girlfriend physically attractive, I'll only be 30% as in love with her as I am now? Or is the claim that in 70% of heterosexual romantic relationships, if the male no longer finds the female attractive, he will no longer be in love with her?
Also, why do you consider this a "really good idea"?
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Your original post caused me to make this PowerPoint presentation which I've used in my game theory class.
Oh sweet. Great slides, lots of other valuable material there.