Also, the electoral map you show makes the GOP look "stronger" mainly because the area of the red states happens to be larger than the more densely populated blue states.
Let's test this. I inverted the colors on that map, so the Democrats are red and the Republicans are blue. Which looks stronger?

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I'm not sure that's true. I recall the current color assignment being in place at least since 1992.
Incidentally, the UK has the "opposite" color pattern (Labour red, Conservative blue), which I must say I find jarring (even if historically understandable).
The US is the unusual color scheme here though. Red is generally associated with the left, look at the flags of most communist countries, and party colors etc.
And I think it flipped only once not every four years, because when I look at the Reagan maps, he's blue in both of them!