What do you mean by immediate impact on choices? Very few people make choices based on what the psychological theory of the day says they must do.
The most impactful branches are probably medicine and economics. They are medium-fucked, I think, because at the psych/anthro levels of dysfunction your patients just die or your economy implodes and people tend to dislike such things :-/
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Thanks for the reviews-- I had no idea there were so many companies in that niche.