So even though your vote won't change who wins the election, you will still shift the policies of the parties towards your own views.
You don't achieve this by voting -- you achieve this by loudly proclaiming that you will vote on the basis of issues A, B, and C.
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The problem is that the party, when considering whether to change policies, has no idea who voted for/against it for which reason. All it knows is that it gained or lost certain number of voters (of certain demographics) in between two elections.
If issue Z is highly important to you and you vote on the basis of the party's attitude to it, how does the party know this if the only thing you do is silently drop your ballot?
Ah yes, you're right. That clearly weakens the effect of voting substantially.