They rank women from 1 to 10 and advise different techniques.
Yes. The rating system is controversial in the community, and many PUAs refuse to use it exactly because they see it as objectifying. The reason that it probably sticks around is that it happens to be useful: a woman's conventional attractiveness is a factor in how she has been treated by men, and the physiological effect she has on the PUA, both of which are highly relevant.
As I said before, this differs from PUA because everyone realises what is going on.
Do women not realize what is going on when a strange guy approaches them?
The PUArtist intends to hide the artifice,
Are you against all hidden artifices in dating (including female artifices)? Or just some particular types of artifice? If the latter, what distinguishes the artifices that you find objectionable? The moral standards you are advocating seem potentially over-broad to me.
to convince a woman to sleep with him or lust after him without her realising he is using mind tricks to do it.
The problem I have with the term "mind tricks" is that a lot of these behaviors are isomorphic to social behaviors shown by men who are naturally successful with women (which is not to say that I don't have a problem with some techniques, see below). The neg, and cocky/funny for instance. It seems counter-intuitive to hold that these behaviors are OK if you don't realize you are doing them, but not OK if you know how they work. Of course, you might see the neg as bad either way, in which case it sounds like the main problem you have is with the effects of the technique, not its covert nature.
And indeed, I also have a problem with the neg. I think that the potential benefits it provides don't outweigh the potential discomfort or insult it can cause to the woman. Or though it might in some contexts, there are better ways to get the same interest without risking hurting her feelings. I think the seduction community as a whole is coming around to this view. Mystery had them believing that negs were practically necessary on highly attractive women in clubs, but eventually people discovered that there were other ways to get their foot in the door, so the neg could no longer be justified on the grounds of virtual necessity.
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Part of the issue is that, even when the hurt is minimal, it's a decision that one's own self-interest outweighs the harm to someone else, and as humans we're not very good at making that calculation objectively.
Exactly, thank you.