any appearance of a status-hungry manipulator
I can't speak for other people, of course, but he never looked much like a manipulator. He looks like a guy who has no clue. He doesn't understand marketing (or propaganda), the fine-tuned practice of manipulating people's minds for fun and profit. He decided he needs to go downmarket to save the souls drowning in ignorance, but all he succeeded in doing -- and it's actually quite impressive, I don't think I'm capable of it -- is learning to write texts which cause visceral disgust.
Notice the terms in which people speak of his attempts. It's not "has a lot of rough edges", it's slime and spiders in human skin and "painful" and all that. Gleb's writing does reach System I, but the effect has the wrong sign.
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This strikes me as a weird statement, because 7 Habits is wildly successful and seems very solid. What about it bothers you?
(My impression is that "a word to the wise is sufficient," and so most clever people find it aggravating when someone expounds on simple principles for hundreds of pages, because of the implication that they didn't get it the first time around. Or they assume it's less principled than it is.)
I picked 7 Habits because it's pretty clearly rationality in my eyes, but is distinctly not LW style Rationality. Perhaps I should have picked something worse to make my point more clear.