Thank you for putting so much time into spelling out your work and thought process !
Question: Did you try to assess whether converting existing software/platforms or joining/taking over existing online communities would be better (along the various metrics you care about) ? If so, what were your conclusions ?
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I have a pet hypothesis that almost anything popular or widely consumed/practiced is some kind of porn, that is an extremely potent stimulant for any positive number of human needs. I do not mean drugs like heroin which is chemically inducing a pleasant state in the brain, but stuff like hamburgers, the recipe of which is designed to be a food porn.
Assuming some truth in this hypothesis, what items can we add to your list? Movies, series and television in general are an example of what I think is story porn. Of course well designed games exploit this need too, but appeal to other emotions too. Thinking about your example of exercise, the converse need to relax is exploited by particularly comfortable home surroundings and furniture.
An essay from Paul Graham which explores this idea and the future trends:
The Acceleration of Addictiveness