Giving What We Can recommends over 10% of income. I currently donate what I can spare when I don't need the money, and have precommitted to 50% of my post-tax income in the event that I acquire a job that pays over $30,000 a year (read: once I graduate college). The problem with that is that you already have a steady income and have arranged your life around it- it's much easier to not raise expenses in response to income than it is to lower expenses from a set income.
Like EStokes said, however, the important thing isn't to get caught up in how much you should be donating in order to meet some moral requirement. It's to actually give in a way that you, yourself, can give. We all do what we can :)
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HPMOR is an excellent choice.
What's your audience like? A book club (presumed interest in books, but not significantly higher maturity or interest in rationality than baseline), a group of potential LW readers, some average teenagers?
The Martian (Andy Weir) would be a good choice for a book-club-level group- very entertaining to read and promotes useful values. Definitely not of the "awareness raising" genre, though.
If you think a greater than average amount of them would be interested in rationality, I'd consider spending some time on Ted Chiang's work- only short stories at the moment, but very well received, great to read, and brings up some very good points that I'd bet most of your audience hasn't considered.
Edit: Oh, also think about Speaker for the Dead.