If A means not B, then selecting for A is the same thing as selecting against B.
If A means "with probability 90% not B", then if B is a serious problem, it is worth checking both A and not B. Maybe even checking not B first, to avoid halo effect from A.
In my experience, some people treat dating as a negative selection process with thousand requirements that no one passes, because thousand criteria are simply too much. (Assuming independent results, even with probability 99% of passing each test, less than one person in 20 000 passes all thousand criteria. In real life, the criteria are often positively correlated, but on the other hand the probability is way less than 99%.) And those people usually defend it by taking each criterium out of the context and saying: "What's wrong about wanting my boyfriend/girlfriend to be interested in opera/programming?" Well, nothing wrong per se, but if you have thousand criteria like this, good luck finding a person who fulfills them all (and is also interested in you).
The solution is to separate those criteria into two groups: "must have" and "nice to have". (And if nine hundred of the thousand criteria are in the first group, you are doing it wrong.) First, filter people by the "must have" criteria. What remains is your dating pool. Some of those will be never interested in you, but you will find that out by trying. Now use the "nice to have" criteria for a utility function, and go seduce someone with a high utility. (And as a parallel process, try to increase your market value.) At the end, you may find someone who has all "must have" and some of the "nice to have" traits; and you may be happy with them.
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You're right that this doesn't seem quite unethical, but it is awfully creepy and I'm not sure how to pull my intuitions apart there. Sitting across from someone who is faking affection and smiles and pleasantries so as to manipulate my behavior would cause me to avoid them like the plague.
In professional environments I find this happens all the time, and when the fake friendliness is discovered as such, the effect reverses considerably. If it's terribly important to something's being effective that the person you're doing it to doesn't know what's going on, it's probably bad.
I don't understand how using friendly behavior to reinforce people visiting one's desk precludes that behavior being genuine. You seem to be dismissing the possibility that the person in question feels real affection, and is smiling because they are in fact happy that their desk is being visited. Just because they are using their (real) positive response to coworkers visiting their desk as positive reinforcement doesn't mean that their behavior is "fake" in any way.
Just like a woman who feels a surge of affection towards her husband when he puts away the laundry, and kisses or praises him.
Yes, it's positive reinforcement, but it's also a genuine response.