Television networks are businesses. They want to get large audiences to watch their shows, so that they can sell a lot of ads for a lot of money. They do not make a lot of money by telling stories that appeal to a niche audience; they want to appeal to a mainstream television audience — the audience, specifically, who is now watching something on a different network. (The network's shows don't compete against each other so much as they compete against other networks' shows in the same time slot.)
What kind of stories about "nerds" are likely to appeal to an audience who is right now watching whatever is in the other time slot?
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Why? Do you know something about TV that I don't?
Because I know enough people in the entertainment industry that I'm not applying Fundamental Attribution Error? I'm not sure what your question is.