Are you sure that "anti placebo effect" is a good name though? The placebo effect refers exclusively to medical treatment if I'm not entirely mistaken, and this seems to have much broader implications in basically any sort of training. It's still basically the same effect if someone refuses to notice the progress they made with say tutoring, but it has nothing to do with medicine or treatment.
Seems a bit misleading.
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Actually the placebo effect is a statistical term covering the entire improvement seen in the placebo branch of a trial. Part of the effect comes from beliefs, yes. But there are other causes. For instance, people tend to enroll in clinical trials when their health is at a local minimum, and reversion to the mean can account for a good chunk of their improvement.
I didn't know this, and if there are other instances, would like to know all of them. Thank you!