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atavist15y10

One could also imagine an individual who aspires, through sheer dint of willpower, to become homo economicus. Whenever he senses the beginnings of a bout of empathy, guilt, shame, or love, he exercises top-down cognitive control to extinguish his emotional reactions and stay on course to maximizing his utility. It won't be long before his social life becomes impoverished. Akrasia in his case would be quite adaptive.