Interesting tidbit from the article:
One avenue may involve self-esteem. Nyhan worked on one study in which he showed that people who were given a self-affirmation exercise were more likely to consider new information than people who had not. In other words, if you feel good about yourself, you’ll listen — and if you feel insecure or threatened, you won’t.
I have long been thinking that the openly aggressive approach some display in promoting atheism / political ideas / whatever seems counterproductive, and more likely to make the other people not listen than it is to make them listen. These results seem to support that, though there have also been contradictory reports from people saying that the very aggressiveness was what made them actually think.
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What I want to know is why no one sells half-bras. There's a market: most women are at least somewhat asymmetrical, plenty by enough to warrant different cup sizes. It wouldn't be revolutionary bra technology: it would just have to fasten in the front and the back both and be packaged individually. And it wouldn't take up much extra store space to stock the same range of sizes. I looked once, and there's a patent on it, but no one seems to actually manufacture the things.
There's an even more compelling market: women who have had a single mastectomy. I'd be surprised if there weren't medical half-bras out there already for them.